Amazon’s Silk Browser Takes Aim at Apples Online Ecosystem
When Amazon came out last week and told the world about it’s new Kindle Fire tablet the hardware specs alone were nothing that would make Apple shake in its boots. But Amazon took their foray into portable media one giant step further when they introduced the Amazon Silk browser. Based on a stripped down version of the Android operating system Amazon Silk is the companies way to compete with the mobile media giant Apple whose complete suite of cloud based media services that currently has a strangle hold on he market.
So what does the Amazon Silk cloud browser bring to the table?
What Amazon’s developers will tell you in the video below is that the power behind the Silk browsing platform is its split power architecture cloud based processing. Using the power of their powerful ec2 servers or more commonly known as the Amazon Web Servers (AWS) to deliver content to your Kindle Fire much faster than a traditional mobile browser. By transferring all the heavy lifting of loading a webpage off of the devices cpu and to the super AWS servers, you’ll find the Kindle tablet experience to be much smoother and quicker than other mobile devices.
One of the really cool features of the Silk browser is its predictive browsing technology. Using common visitor patterns to pre-load common web pages before you try to access them. This means a page yo want to visit could already be loaded and waiting for you before you click the link, now that’s pretty cool stuff right there. Now if you have thought about the obvious privacy concerns regarding that predictive behavior Amazon developers have stated that the data is store anonymously and is only used to gather global browsing patterned across its entire user base. Amazon has already proven on its own website that they are masters of monitoring visitor data to create a better online experience as they built the largest online retailer in the world using such information.
Amazon Silk Explained By its Creators
Is Amazon Silk The real Money Maker?
With the shockingly low price point of the Kindle Fire Tablet at just $199 some analyst have stated the profits on Amazon’s new hardware will be slim to none, actually -$10 to be exact. So this begs the question; is Amazon Silk the true weapon to strike at Apples media dominance? The guys over at Mashable sure think so and its hard to disagree. If Amazon is able to turn its Kindle products into instant gratification direct access media consumption devices with its cloud based Kindle Store, what do you think they can do with a complete mobile based web browser? How about give you instant and direct access to products you want to buy right from your Kindle Fire with little no effort on your part, due to its predictive technology?
Unlike Apples Ipad2 the Kindle Fire was never meant to be the end game it was meant to be a gatekeeper to much broader mobile eCommerce solution.
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